Eligibility requirements for AdSense
To participate in the AdSense Program, you need to meet our eligibility requirements. Here are some things to check before you sign up for an AdSense account:
1. Do you have your own unique and interesting content?
Your content must be high-quality, original, and attract an audience. Read our tips to make sure your site's pages are ready for AdSense.
Note: It's important that you can access the HTML source code of the site you submit for AdSense. Learn more about owning the site you want to use to participate in AdSense.
2. Does your content comply with the AdSense Program policies?
Make sure that your site complies with our Program policies before you sign up. Keep in mind that we may change our policies at any time, and per our Terms and Conditions, it's your responsibility to keep up-to-date with them.
3. Are you at least 18 years old?
As noted in our Terms and Conditions, we can only accept applications from applicants who are over 18.
Note: If you're under 18, you may have a parent or guardian sign up for AdSense using their own Google Account. If their AdSense account is approved, all payments will be made to the adult responsible for the site.
4. If you use Blogger, YouTube or another host partner
If you use a product like Blogger or YouTube (or another AdSense host partner), you can sign up for a hosted AdSense account. Note that to be eligible, you must meet certain eligibility requirements. When your blog or channel becomes eligible for monetization via AdSense, you can set up your AdSense account and link these products.
Before you sign up
5. Make sure your site's pages are ready for AdSense
For your site to succeed with AdSense, it should have unique content that's relevant to your visitors and provides a great user experience. Before you sign up for AdSense, we recommend you review your pages to ensure they are in good shape.
6. What's special about your pages?
With lots of sites out there already, you’ll want to create unique, original, and relevant content that keeps users engaged and encourages them to read more.
Consider the arrangement of the elements (text, images, etc.) on your pages. Your layout should look inviting and visitors should be able to easily find what they're looking for. Check out this post on the AdSense blog for tips: Refining your website’s user experience in 3 steps.
Consider providing a comment section for your visitors. Feedback from users who've used your site and read your content can really help you to improve your site as it grows.
Note: You'll need to moderate your comment section so it stays compliant with the AdSense Program policies and free from inappropriate content. Learn more about user-generated content and how to manage it.
7. Do your pages have clear, easy-to-use navigation?
An accessible, easy-to-use navigation bar (or menu bar) is a key part of providing a good user experience. When building your navigation bar, consider:
Alignment - are all the elements lined up correctly?
Readability - is the text easy to read?
Functionality - do your drop-down lists work correctly?
Examples
For a travel site, your navigation bar might look like this:
-> Homepage <> Destinations <> Gallery <> Reviews <> About us
For a computer programming site, your navigation bar might look like this:
-> Homepage <> C++ <> PhP <> JavaScript <> Beginners <> About us
Ultimately, your navigation bar should help users quickly understand how to interact with your site. For more information, see our user experience guidelines on employing a clear structure to guide users.
8. Do your pages have unique and interesting content?
Valuable and original content is paramount to building a strong and loyal user base. When users enjoy your content, they share the experience with others, and this in turn helps you to grow your site. For tips and advice, see this post on the AdSense blog: Creating outstanding website content in 3 steps.
You should take care when using external resources such as articles on other sites or embedded videos. It's really important that you contribute your own original content, whether it's specialist knowledge, improvement ideas, reviews, or your personal thoughts. As stated in the Google Publisher Policies, Google ads may not be placed on sites with scraped or copyrighted content. This is a policy violation and could lead to you having your ads disabled or your account closed.
For more information on good practices for your site, see the Webmaster quality guidelines.
9. Ready for AdSense?
When you're happy with your answers to these questions, you can sign up for AdSense
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